Perversion started with two people having an innocuous conversation. They each called a friend, and, at once, we all gave birth to a nameless magazine. We’re no longer sure which exact words were the catalyst that eventually caused people to forfeit sleep in their names months later. But whatever they were, they resonated through several sets of ears into cerebral walls, and bounced around for a couple of sleepless nights. From there, a three-syllable word took hold and gave us all a direction: PER·VER·SION.